Occupancy tells you what share of your sites are booked over a given period. It is one of the most useful numbers for pricing and planning.
How to act on occupancy
- Raise rates on dates that consistently sell out
- Launch promo codes for low-occupancy mid-week and shoulder dates
- Plan staffing and maintenance around your busiest stretches
Watch occupancy alongside your waitlists. A full calendar with a long waitlist is a strong signal that you have room to raise rates.